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Why doesn't the Display Planner give forecasts?

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# 1
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Hello,

I'm exploring the Display Planner tool, and noticed that compared to the Keyword Planner tool, it does not give forecasts for CTR?

Any reason why?

Cheers,

Michal

Re: Why doesn't the Display Planner give forecasts?

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi Michal,
It probably doesn't forecast CTRs because on the Display Network there are so many more variables in Display targeting vs Search - such as website placement appeared on, Ad used, type of targeting selected, where on the page the Ad appeared, etc.

Typically Display Network CTRs will be a lot lower than Search - often you'll see Display CTRs > 0.50%, but again, that will vary depending on all your Settings.

Re: Why doesn't the Display Planner give forecasts?

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# 3
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Thanks Brian!