Why does the search term "garage door repair" not show 1st spot $ ?
On the list of estimated CPC's the generic search term "garage door repair" seems to have a low CPC ($1.75) for first page bid (which I would have thought would have been higher due to competition), but just shows a "--" for the top spot bid. Why doesn't it show a dollar amount. And why is a term that would be searched so regularly have such a low bid? I would have thought that competition would have driven the bid up.