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Why Suggested bid not the same in click rate

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all

 

I try to set my ads and searched for my keywords and after i finish my choice i went to Adwords to set it in ad campaing but found the maximum rate is higher than the Suggested bid in adwords keywords, please advice.

Re: Why Suggested bid not the same in click rate

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Mohammed - if you referring to the suggested bid in the keyword planner? You should know that this is only an estimate, based on what other adertisers are paying for that keyword for your selected location and networks.

If you have to set your bid higher, it was either a poor estimate in the keyword planner, or you are paying more because your combination of keyword, ad and landing page are of a lesser quality than that of your competition.

Re: Why Suggested bid not the same in click rate

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Ivan
Thanks for your care, i will see more in adwords platform to know why there is different in BIDs, and when we talk between 0.25 and 5.00, there is some thing big. Thanks Ivan and have a nice day.