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Which match type will have high top page bid?

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# 1
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Hello Everyone,

 

Lets say we have a keyword running on three match types. All i want to know for which match type Adwords system will show high top page bid? While answering the question please elaborate your answer so that i can have clear idea.

 

Thanks

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Pankaj S
September 2015

Re: Which match type will have high top page bid?

Top Contributor
# 3
Top Contributor
Hi Pankaj S,

In the UI, Google uses exact match to calculate the QS, and the suggested bid for top of page placement will be the same for all match types. That doesn't necessarily mean it will be that way for a live search. Top of page placements for less restrictive match types could be more or less than the amount shown.

You've posted a number of questions today. Are these certification test questions? It's against forum policy to post test questions.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Re: Which match type will have high top page bid?

Top Contributor
# 2
Top Contributor
Where you are asking google to find similar prospects to those who have already visited your site, then Google will look to match their characteristics such as their demographics, their browsing history etc. Conservative will match quite closely and look for quality over quantity. The aggressive option will be looser with the matching ad go for quantity over quality.
Marked as Best Answer.
Solution
Accepted by topic author Pankaj S
September 2015

Re: Which match type will have high top page bid?

Top Contributor
# 3
Top Contributor
Hi Pankaj S,

In the UI, Google uses exact match to calculate the QS, and the suggested bid for top of page placement will be the same for all match types. That doesn't necessarily mean it will be that way for a live search. Top of page placements for less restrictive match types could be more or less than the amount shown.

You've posted a number of questions today. Are these certification test questions? It's against forum policy to post test questions.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords