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Which keyword gets priority or both will be treated equally?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I want to know if there are any priorities defined for the keywords or the match types of the keywords?

For example - I am using the keyword +red +car for an ad while one of my competitor used fast red car. Now suppose someone searched for 'old fast red car'. Which keyword will get priority for this query or which keyword is prone to get triggered first? Will this effect the quality score or the CPC? Or it is not any factor in AdWords?

 

Kindly help

Marked as Best Answer.
Solution
Accepted by topic author Rakesh S
September 2015

Re: Which keyword gets priority or both will be treated equally?

Badged Google Partner
# 2
Badged Google Partner

Hi Rakesh,

 

Priorities for keywords are only applicable when you have 2 or more keywords in 1 account matching the same term. (in such a case, match type might be a deciding factor)

 

In this case however, if two companies / advertisers each have ads with a keyword that matches a user's search term, then both ads  will go into the auction. The one with the highest AdRank for that user's particular search term will be shown in the highest position. AdRank is a combination of your quality score, bid and extensions present.

 

The match type has no impact although it's often easier to achieve a higher auction-time QS with a more restrictive match type (relevance will be higher since it matches less possible search terms)

 

More on the auction: https://support.google.com/adwords/answer/142918

More on AdRank: https://support.google.com/adwords/answer/1752122

Marked as Best Answer.
Solution
Accepted by topic author Rakesh S
September 2015

Re: Which keyword gets priority or both will be treated equally?

[ Edited ]
Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Hi Rakesh,

If I understand your query correctly, then that is not how auction matching works. Both keywords will be triggered and they will be positioned according to the calculated QS of each KW for that particular auction. Match type only affects priority within each account not against other accounts. So if you have a broad match and exact match keyword (in your account) that could both trigger for an auction then the exact match will be given priority ceterus parabus.

To answer your other question, while a QS is calculated at each auction the QS of your actual KW is calculated only for exact match search queries.

QS also does directly impact your CPC.

Learn more here:
https://support.google.com/adwords/answer/1722122?hl=en
https://support.google.com/adwords/answer/2454010?hl=en

Hope this helps

Re: Which keyword gets priority or both will be treated equally?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hey Ken,

Thanks for the answer. Precise and spontaneous.

Re: Which keyword gets priority or both will be treated equally?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Clynton,

This really cleared my doubt. I was looking for this kind of answer.

Thanks a lot!

Re: Which keyword gets priority or both will be treated equally?

Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭
Glad I could be of help and cleared things up for you!