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Which audience to choose after upgrade?

Participant ✭ ✭ ✭
# 1
Participant ✭ ✭ ✭

Hi

 

This upgrade of audiences (interest categories) is coming really soon, and although we are given suggestions on which other category to choose when one is disappearing, the choice is not always obvious or easy to reconcile with.

A little (or a lot) more information on what kind of behaviour is the basis for a browser/user to be put in any of those categories would have been much appreciated. I actually haven´t found any description or explanation of the categories, and the naming is is not always very descriptive.

 

For example, we are very dependent on a category called "Massive multiplayer", which is gonna disappear soon. So, we are suggested to use any of those instead:

- Casual and social gamers

- Roleplaying game fans

 

But I have no idea which one of those are better, and how could I know?

 

 

1 Expert replyverified_user

Re: Which audience to choose after upgrade?

Top Contributor
# 2
Top Contributor
Hi David
Great question and something we've been struggling with too.

There is no imfo that we could find so I guess it's just going to be like when interest categories first came out... Trial and error. Like anything, it's just testing.

In your case, I think the second would be best but I think you'll have to try both to see what works.

Sorry I don't have anything concrete for you.

Re: Which audience to choose after upgrade?

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Cheers Dave,
good to know I am not the only one in the world having a headache : )

If someone could write a more elaborate piece on interest categories in the helpcenter, or have a GDN specialist come here and answer some questions, I´d really, really, really appreciate it.
Thanks