Which ads appear when?
Just a quick question, is it possible to allocate specific keywords to specific ads or only by ad group? Say within one ad group we want to have two ads that show up for different keywords, is this possible?
Re: Which ads appear when?
All the keyword in an ad group may trigger all the ads in that ad group - the ads might be configured to rotate or the one most likely to generate conversions or clicks might be favored, but essentially the only way to rie ads and keyword to each other is to segment them into their own ad group.
Try using the AdWords Editor to duplicate and then slice and dice simply....