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Where can I find in-market audiences?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Where can I find in-market audiences?

 

I was told it was in Targeting>Interests & Remarketing > Dropdown

 

However it's not there for me.

 

Screenshot proof - https://dl.dropboxusercontent.com/u/17713251/2016-02-28_12-37-13.jpg

 

Do I need to activate it or something?

 

Thanks

1 Expert replyverified_user

Re: Where can I find in-market audiences?

Rising Star
# 2
Rising Star
Hi Alastair,

In order to utilize in-market audiences the campaign type would need to be set as either "Display Network only" or "Video". Based on the screenshot that you provided this is likely your issue.

If you are using one of those campaign types then you can create in-market audiences by going to the Display Network tab > +Targeting > Interests and Remarketing > Interests > in-market audiences. Here is a link to a YouTube video that walks through the process: https://youtu.be/axGSxy4yXEQ?t=147

-Jim
Jim Vaillancourt, AdWords Rising Star, LinkedIn
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Where can I find in-market audiences?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

link is broken Smiley Sad