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What these kinds of display ads called?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have noticed a great feature in Google adwords, which many SEM are implementing but I'm not aware of it, that's what I want to know.

 

Various travel sites run the display ads where they show the form to fill up and users can easily fill up these forms without going to their (advertiser) website. For example - User can select the boarding airport, destination airport, day of journey etc. What are these ads? What are these called?

 

How can one setup ads like these, and what are the essential requirements to set up these ads?

Re: What these kinds of display ads called?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi There,

These ads are Engagement Ads in Google Display network, in this type of ads you can include your video or game or small form fill.

Here is the more info about Engagement ads.
http://adwords.blogspot.in/2013/12/engagement-ads-for-everyone.html

And here is the steps for creating engagement ads.
https://support.google.com/adwords/answer/6145130?hl=en&rd=1

I hope this is what you are looking for.

Thanks,
Aravindhu.

Re: What these kinds of display ads called?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for your answer!!

 

Engagement or Lightbox ad can be made with the use of videos and images+videos. But how would you create form filling ads using this format.

 

I'm really confused, can you explain it.

Re: What these kinds of display ads called?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hi,

Apart from videos and images we can create more engagement ads with Custom light box ads. These ads basically hosted by Double click ads servers.

Go here for more info about custom light box ads.
https://support.google.com/adwordspolicy/answer/6135143?hl=en&rd=1

Thanks,
Aravindhu.