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What method does Google use to decrease bids with automated rules?

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# 1
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Which of the following methods does AdWords use to decrease the bids by % using automated rules?

 

A. Bid/(1+X%)

B. Bid-(Bid*X%)

C. Bid*(1-X%) [Same as B, but reached differently]

 

Example:

 

Rule 1: Increase KeyWord Bids 50% at 1PM

Rule 2: Decrease KeyWord Bids X% at 2PM in order to reach the original percent.

          Option A: X= 50% (The increased amount)

          Option B: X= 33.33%

          Option C: X= 33.33% [Same as B, but reached differently]

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Accepted by leandrofm (Rising Star)
February 2016

Re: What method does Google use to decrease bids with automated rules?

Top Contributor
# 2
Top Contributor

Hi @Chris H;

Read "how bid adjustments work" in this article.

https://support.google.com/adwords/answer/2732132?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

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Marked as Best Answer.
Solution
Accepted by leandrofm (Rising Star)
February 2016

Re: What method does Google use to decrease bids with automated rules?

Top Contributor
# 2
Top Contributor

Hi @Chris H;

Read "how bid adjustments work" in this article.

https://support.google.com/adwords/answer/2732132?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’