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What is this new Text Ad with Quotes in Titles?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

88b005e459a540ddb8248abaae2800ec

3 Expert replyverified_user

What is this new Text Ad with Quotes in Titles?

Rising Star
# 2
Rising Star

Hi there,

 

My understanding is that quote marks have always been acceptable in ad copy, if used how the example used them.

 

What is this new Text Ad with Quotes in Titles?

Top Contributor
# 3
Top Contributor

I think this is the rule by   AMA (American Medical Association)  manual of style.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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What is this new Text Ad with Quotes in Titles?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Rob, it's there any links from Google showing this? 

What is this new Text Ad with Quotes in Titles?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

do you have any documentation on this? 

What is this new Text Ad with Quotes in Titles?

[ Edited ]
Top Contributor
# 6
Top Contributor

Check AMA guidelines of promoting claims for medications

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

What is this new Text Ad with Quotes in Titles?

Top Contributor
# 7
Top Contributor

Just adding a link in support of the above said.

 

American Medical Association

https://www.ama-assn.org/

What is this new Text Ad with Quotes in Titles?

Rising Star
# 8
Rising Star

Google doesn't allow "excessive or gimmicky use of numbers, symbols or punctuation". Examples they give are:

 

  • Exclamation point in the ad's headline
  • More than one exclamation point in an ad
  • Repeated punctuation or symbols
  • Symbols, numbers and letters that don't adhere to their true meaning or purpose such as using "@ home" to mean "at home"
  • Non-standard use of superscripts
  • Non-standard symbols or characters like asterisks and vertical lines
  • Bullet points
  • Ellipses

https://support.google.com/adwordspolicy/answer/6021546

 

My understanding is that quotation marks are fine if they are used as they are intended, around words that someone has said.

 

What is this new Text Ad with Quotes in Titles?

Top Contributor
# 9
Top Contributor

Hi @RobSkelton;

This is not a Google's Policy issue. Pharma manufacturers, which promote products using patient claims, require to include the claims within quotes. This is  an AMA requirement -  which Google embraces.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

What is this new Text Ad with Quotes in Titles?

Rising Star
# 10
Rising Star

Hey Moshe,

 

My understanding of the question is whether any advertiser can use quotes in their ads...