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What is the top content bid modifier?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If you choose an ad group inside a Display campaign, then click on sittings, you'll find a "top content" tab.

 

What is "top content"? I searched for it in the documentation and couldn't find useful information.

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Accepted by MosheTLV (Top Contributor)
December 2016

What is the top content bid modifier?

Top Contributor
# 2
Top Contributor

Hi @Muhammad A,

 

Top content is the content(topics) that has been measured by the system to be more popular, tends to have a greater number of impressions per day, and gets a higher level of traffic and viewer engagement.

 

You can use bid adjustment for top content within the range of 0% to +500%


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2016

What is the top content bid modifier?

Top Contributor
# 2
Top Contributor

Hi @Muhammad A,

 

Top content is the content(topics) that has been measured by the system to be more popular, tends to have a greater number of impressions per day, and gets a higher level of traffic and viewer engagement.

 

You can use bid adjustment for top content within the range of 0% to +500%


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

What is the top content bid modifier?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Not much information on this on the support page. Any chance we will be able to set a negative bid adjustment for top content sometime soon? 

What is the top content bid modifier?

Top Contributor
# 4
Top Contributor

Hi @Cristina M,

 

Logically, NO.

 

Though you can exclude those placements manually.

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’