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What is the plus sign doing in my keywords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

We had someone managing our keywords account and I went in to take a look around and I see that they set up some keywords with the + sign in front. What does that do and is it necessary?

 

Thanks in advance.

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: What is the plus sign doing in my keywords?

Top Contributor
# 2
Top Contributor

Hi Roberta427,

 

The plus signs signify Modified Broad Match - it's one of the available match types for your keywords.  Whether or not its necessary would be up to you.  IMO - MBM is a step up from regular broad match and quite useful.  You can read more about MBM here:  http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497702

 

Hope this helps!

 

-Tom

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: What is the plus sign doing in my keywords?

Top Contributor
# 2
Top Contributor

Hi Roberta427,

 

The plus signs signify Modified Broad Match - it's one of the available match types for your keywords.  Whether or not its necessary would be up to you.  IMO - MBM is a step up from regular broad match and quite useful.  You can read more about MBM here:  http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497702

 

Hope this helps!

 

-Tom

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: What is the plus sign doing in my keywords?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks, Tom! I'll take a look at the link you provided.