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What is the difference between GSP & Gmail Ads in Adwords?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi all,

I want to run my ad on Gmail. I am able to run this campaign from Ad gallery in my adwords account.
But I am really not able to understand the difference between GMAIL Ad in adwords & GSP.

Can anyone let me know this?

Thanks
Alok

Re: What is the difference between GSP & Gmail Ads in Adwords?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Gmail sponsor promotion ads (GSP) was a program held by Google before 2012-13 but after that Google now integrate GSP and Adwords to each other for easy ads creation and account management.

Now GSP and Gmail ads a same terminology or we can say synonyms. SO don't be confuse Smiley Very Happyand create your GSP ads using adwords.

 

Mohit