What is the difference between GSP & Gmail Ads in Adwords?
I want to run my ad on Gmail. I am able to run this campaign from Ad gallery in my adwords account.
But I am really not able to understand the difference between GMAIL Ad in adwords & GSP.
Can anyone let me know this?
Re: What is the difference between GSP & Gmail Ads in Adwords?
Gmail sponsor promotion ads (GSP) was a program held by Google before 2012-13 but after that Google now integrate GSP and Adwords to each other for easy ads creation and account management.
Now GSP and Gmail ads a same terminology or we can say synonyms. SO don't be confuse and create your GSP ads using adwords.