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What is the ValueTrack for Search Query?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

{keyword} is used to return the keyword that you are bidding on within Adwords.


However is there a value track parameter to return the search query (aka the keyword that the user actually searched for on Google)?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: What is the ValueTrack for Search Query?

Top Contributor
# 2
Top Contributor

Hi Michael S,


The quick answer is "no". You can get aggregate search terms reports to see what queries trigger which keywords, but Google does not provide this data for an single click. They consider that to be a privacy issue.


Some folks have suggested using the referrer data to pull the search query. The problem with that is the query will only be shown if the user did a non-secure search (using http://). Most searches are now doe3n in secure mode (https://), and the search query is not included in the referrer data.


Best of Luck!




petebardo -- Deadhead doing AdWords