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What is SOV in adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

What is Sov in Adwords and how to calculate that.

 

Vishesh

1 Expert replyverified_user

Re: What is SOV in adwords

Top Contributor
# 2
Top Contributor
Hi Vishesh,

Impressions share in Adwords is similar to 'Share of Voice' metric in advertising industry.

http://adwords.blogspot.in/2007/07/discover-your-share-of-voice-with.html

Find more about Adwords impression share here - https://support.google.com/adwords/answer/2497703?hl=en

Deepak