AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.1K members online now
2.1K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

What is SOV in adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

What is Sov in Adwords and how to calculate that.

 

Vishesh

1 Expert replyverified_user

Re: What is SOV in adwords

Top Contributor
# 2
Top Contributor
Hi Vishesh,

Impressions share in Adwords is similar to 'Share of Voice' metric in advertising industry.

http://adwords.blogspot.in/2007/07/discover-your-share-of-voice-with.html

Find more about Adwords impression share here - https://support.google.com/adwords/answer/2497703?hl=en

Deepak