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What is DSP and SSP ?

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆



Can anyone explain me what is Demand Side Platform (DSP) and Supply Side Platform (SSP) ? How it works? What is Real Time Bidding (RTB) ?

Although this question is not directly related Adwords but its somewhat related to Advertising. And as in this community there are bunch of professionals who i think can get guide me to the best they can.


From my end i have read couple of blogs or more along with some informative description given on Wikipedia. But still i dont have a clear picture of this platforms and its getting complex day by day.


Please help me out with this. An example would be much appreciated.


Waiting for your awesome inputs!



Azeem Shaikh




Azeem Shaikh
SEM Freelancer & Consultant.
Adwords & Bing Ads Certified Individual.

1 Expert replyverified_user

Re: What is DSP and SSP ?

Top Contributor
# 2
Top Contributor

Hi Azeem,


If I correlate your question with Adwords, it is more or less related to DoubleClick Digital Marketing solution which Google provides. You can find more details about this and DSP in this link:


I hope that helps a bit!