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What is DBM ? What are the parties use DBM ?

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What is DBM ? What are the parties use DBM ?  

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Accepted by topic author balaji d
September 2015

Re: What is DBM ? What are the parties use DBM ?

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# 2
Top Contributor

Hi Balaji,

 

Welcome to AdWords Community.

 

DBM stands for DoubleClick Bid Manager. It is a next-generation demand-side platform (DSP) from Google. Built on Google's global infrastructure and fully integrated in DoubleClick Digital Marketing, DoubleClick Bid Manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.

 

More information can be found here https://www.thinkwithgoogle.com/products/doubleclick-bid-manager.html

 

Thanks
Ratan

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About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author balaji d
September 2015

Re: What is DBM ? What are the parties use DBM ?

Top Contributor
# 2
Top Contributor

Hi Balaji,

 

Welcome to AdWords Community.

 

DBM stands for DoubleClick Bid Manager. It is a next-generation demand-side platform (DSP) from Google. Built on Google's global infrastructure and fully integrated in DoubleClick Digital Marketing, DoubleClick Bid Manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.

 

More information can be found here https://www.thinkwithgoogle.com/products/doubleclick-bid-manager.html

 

Thanks
Ratan

Join me on Google+


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.