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What have I missed in the last 3 years?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've been off of Adwords campaigns for about 3 years, but now I'm going to be in a new position where they are spending a lot of money in the area.

 

The pace of change was pretty high when I first started, so what are the most important things I need to catch up on?

 

Man Very Happy

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Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: What have I missed in the last 3 years?

Top Contributor
# 2
Top Contributor

Hello WinstonSmith; welcome to AdWords community;


The pace of change was pretty high when I first started, so what are the most important things I need to catch up on? -

 

It's a whole new ball game!

Since you are familiar with the basics, I would start reading the articles in the wiki section of our community  to "catch up" with the most important topics.

 

Welcome back!

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: What have I missed in the last 3 years?

Top Contributor
# 3
Top Contributor

Hi WinstonSmith,

 

Welcome.

 

As Moshe pointed out...LOTS has changed, 3 years is a long time.  I guess another good place to review things would be on the Inside AdWords Blog.  Lots of features and enhancements are officially announced in that blog. 

 

Also, as you start digging in to your campaigns, if something comes up, pop on over here and ask about it. 

 

This community is full of very up to date, knowledgeable AdWords pros.

 

Cheers,

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: What have I missed in the last 3 years?

Top Contributor
# 2
Top Contributor

Hello WinstonSmith; welcome to AdWords community;


The pace of change was pretty high when I first started, so what are the most important things I need to catch up on? -

 

It's a whole new ball game!

Since you are familiar with the basics, I would start reading the articles in the wiki section of our community  to "catch up" with the most important topics.

 

Welcome back!

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: What have I missed in the last 3 years?

Top Contributor
# 3
Top Contributor

Hi WinstonSmith,

 

Welcome.

 

As Moshe pointed out...LOTS has changed, 3 years is a long time.  I guess another good place to review things would be on the Inside AdWords Blog.  Lots of features and enhancements are officially announced in that blog. 

 

Also, as you start digging in to your campaigns, if something comes up, pop on over here and ask about it. 

 

This community is full of very up to date, knowledgeable AdWords pros.

 

Cheers,

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: What have I missed in the last 3 years?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks guys, I'll bookmark both of those.

 

The star ratings on adverts now immediately caught my eye, how have they been received?

Re: What have I missed in the last 3 years?

Top Contributor
# 5
Top Contributor

@WinstonSmith wrote:

Thanks guys, I'll bookmark both of those.

 

The star ratings on adverts now immediately caught my eye, how have they been received?


Through hard work, I should say Smiley Happy. Here's all about them: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375474

 

You may also want to check sitelinks - which are really a hot topic these days - product extensions, product listing ads and in fact all ad extensions presented here: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375499.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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