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What happens if I didn't remove my disapproved keywords and ad copy?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What happens if I didn't remove my disapproved keywords and ad copy in the following cases?

1) Active campaign & ad groups

2) Paused campaigns & ad groups

3) Deleted campaigns & ad groups

3 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Kim_Clink (Top Contributor)
September 2015

Re: What happens if I didn't remove my disapproved keywords and ad copy?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

As far as I am aware I don't think it matters too much in terms of consequences of leaving disapproved ads and keywords in your account (correct me if I'm wrong).

 

Personally, I would fix things up in the account as a whole just for good housekeeping.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Kim_Clink (Top Contributor)
September 2015

Re: What happens if I didn't remove my disapproved keywords and ad copy?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

As far as I am aware I don't think it matters too much in terms of consequences of leaving disapproved ads and keywords in your account (correct me if I'm wrong).

 

Personally, I would fix things up in the account as a whole just for good housekeeping.

Re: What happens if I didn't remove my disapproved keywords and ad copy?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi there VijiMohan,

 

I've heard that it might negatively affect you if you have them in an active campaign with ad groups. I'm not quite 100% sure, but I do believe that I've heard it before.

 

-Johnathan

Re: What happens if I didn't remove my disapproved keywords and ad copy?

Top Contributor
# 4
Top Contributor

Hello,

 

I am agree with Johnathan, as disapporved adcopy in active campaigns and adgroups effects campagins history too. I prefer to keep my campaign clean as i beleive adwrods system do not like to see disapproved adcopy/keywords in any campaigns. 

 

I beleive if google detect any disapproved ACTIVE adcopy/keyword in your campaign then google probably review your whole account again to make sure nothing going against policies. 

 

Sometime back google adwords started reviewing paused adcopy as well. You may read the article here.

 

Please let me know if am wrong.

 

 Thanks,

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: What happens if I didn't remove my disapproved keywords and ad copy?

Top Contributor
# 5
Top Contributor

I'm with purefuzz on that. I haven't notice any decrease in performance, by leaving disapproved ads on a campaign (as historical record).

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: What happens if I didn't remove my disapproved keywords and ad copy?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi,

 

Thanks for your response. I assumed as you told. Want to make sure the same with others.

 

Thanks again for your valid answer.

Re: What happens if I didn't remove my disapproved keywords and ad copy?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hi,

 

Do you mean the negative effect as account suspension?

Re: What happens if I didn't remove my disapproved keywords and ad copy?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hi Neha,

 

Thanks for explaining this in detail. Yes, I am aware from Sep 2011 Google started reviewing the paused campaigns and ad groups.

 

I will accept your answer for Active campaigns and ad groups.

 

In my account, I maintain paused campagins and adgroups too. Currently, I am checking the active campaigns and adgroups disapprovals for my active advertisers.

 

Will Google suspend my account with paused campaigns and adgroups disapprovals?

Re: What happens if I didn't remove my disapproved keywords and ad copy?

[ Edited ]
Top Contributor
# 9
Top Contributor

No, Google will not suspend if they are paused. As "paused" means you are not running anything that are not allowed by Google Adwords.

 

Disapproval reason must not be Landing Page voilations anyways.

 

Thanks,

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: What happens if I didn't remove my disapproved keywords and ad copy?

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Hi Neha,

 

Thanks for the confirmation.

 

Thanks Again,

Viji