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What are the new Gmail Ads metrics and how it costs?

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi,

 

I'm keen on the new Gmail ads recently as it rolled out two months ago: http://adwords.blogspot.com/2015/09/native-gmail-ads-arrive-in-adwords.html

 

Now it works like a real email that you can click the headline to open, and then click the ads to your website. 2 Question I have:

 

1) Could I see the clicks respectively in my console?

2) Which click actually cost my budget or it's both?

 

Thanks!

Jason

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Accepted by topic author Jason Zhang
October 2015

Re: What are the new Gmail Ads metrics and how it costs?

Top Contributor
# 2
Top Contributor

Hi @Jason Zhang

 

1)  I'm not certain how the two clicks are reported in AdWords, though I would imagine only the clicks on the expanded Ad would be reported.

 

2)  As per the article to which you linked, you're only charged for the click on the expanded Ad, and subsequent actions are free.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jason Zhang
October 2015

Re: What are the new Gmail Ads metrics and how it costs?

Top Contributor
# 2
Top Contributor

Hi @Jason Zhang

 

1)  I'm not certain how the two clicks are reported in AdWords, though I would imagine only the clicks on the expanded Ad would be reported.

 

2)  As per the article to which you linked, you're only charged for the click on the expanded Ad, and subsequent actions are free.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits