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Weekly & Monthly Frequency Capping Display Frequency?

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# 1
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If I set frequency capping to a weekly or monthly limit, how does Google display my ads?

 

Are they displayed as soon as possible or does Google spread them out.

 

For example, if I want a user to see my ads 14 times per week, will Google show them my ads 14 times on day one if they view sites in the network or will it attempt to spread them out?  I assume the former as Google has no way of predicting which sites in the network they will visit and how often over the course of a week.

 

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Re: Weekly & Monthly Frequency Capping Display Frequency?

Top Contributor
# 2
Top Contributor
Hi there;
Check this past discussion about frequency capping;
https://www.en.adwords-community.com/t5/Performance-Optimization/Frequency-capping-best-practices/td...
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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