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We have a start-up HOA which represents about 65 condos. what should we charge for ads placed?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are starting our HOA site representing about 65 condos...we would like to sell advertising space but don't know how much to charg.  Suggestions please.

We have a start-up HOA which represents about 65 condos. what should we charge for ads placed?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hey @Dick F,

 

This is more of a publisher question then an Adwords related topic. That being said, advertising rates are usually determined on the amount of traffic you have on your publisher sites and then you could sell sponsorship packages (flat rate fee) or a dollar amount per CPM (Cost Per 1000 impressions). Get with your webmaster to scrutinize your Analytics traffic so you can determine a reasonable rate for selling your ad space.

 

After you have determined your rate sheet, I would look up Doubleclick For Publishers. This is an incredible software platform, created by Google, that will help you manage your advertising inventory efficiently.

 

Hope this helped!