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Video Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Everyone,


I am creating my first video campaign and I was wondering what are the benefits or differences between creating a display campaign using video ads versus creating an Online video ad campaign?



your help will be much appreciated



1 Expert replyverified_user

Re: Video Ads

Google Employee
# 2
Google Employee

Hi Angela, 


Thanks for posting!


This is an interesting question. One of the benefits of advertising with AdWords for Video is that Videos are as effective as TV in building awareness of your business. And they get results – like an average 20% increase in traffic to your website. Videos also allow for some interaction on YouTube that you can use to build a socail following.


Display ads are really useful for building brand awareness, but lack this social aspect. Also you are more limited in terms of content with Display Ads, as these can only be static or animated. You do not get the full flexibility of video.


Does anyone on the Community have any other thought on this?