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Variables in text ads

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hey AdWords PPL,

 

I have a looot of text ads with different prices and discounts.

Can I set a variable in text ad, so later I just change price/discount on one place and automaticaly it will change price/discount where the variables would be used?

 

Thank you

- Lukas
1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Variables in text ads

Badged Google Partner
# 4
Badged Google Partner
Ugh, The AdWords API... Are you a skilled programmer Lukas? If not, then go to school to learn how to be a programmer, then spend another several years learning the API. Smiley Happy In the meantime...

Here's a tip about marketing and advertising - Do NOT put pricing in your ads as far as dollar amounts, unless you are absolutely certain you have the lowest price points of all your competitors, and you are in the business of selling "cheap junk". Smiley Happy

Quality, availability, longevity, experience, convenience - Write ads that make people say - "That speaks to me personally". You have far more resources to try and make the sale onsite than you do with the 95 characters (+ 35 character display URL) in a text ad.
Get people to the site, give them options, and let them make their own decision.
Tom

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Variables in text ads

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hey , this is Itai from Infolinks. I just came across this thread. I want to encourage you to try our In-Text ads alongside AdSense, as our publishers find this is the best combination for higher monetization for their content. You can implement us alongside with other In-Text ad providers, but I don't recommend it. Please keep in mind that by using another In-Text provider on the same page with Infolinks, you reduce your CTR and lower your CPM. In order to earn maximum revenues with In Text ads, I suggest you to work with one provider only. Questions? Contact us at XXXXXXXX.

View solution in original post

Re: Variables in text ads

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Hi Lukas, 

 

You may use Param formula in ad text to do so, for more info check this link: 

 

https://developers.google.com/adwords/api/docs/reference/v201402/AdParamService

 

Best,

Aj

Re: Variables in text ads

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
where/how can I define values?
- Lukas
Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Variables in text ads

Badged Google Partner
# 4
Badged Google Partner
Ugh, The AdWords API... Are you a skilled programmer Lukas? If not, then go to school to learn how to be a programmer, then spend another several years learning the API. Smiley Happy In the meantime...

Here's a tip about marketing and advertising - Do NOT put pricing in your ads as far as dollar amounts, unless you are absolutely certain you have the lowest price points of all your competitors, and you are in the business of selling "cheap junk". Smiley Happy

Quality, availability, longevity, experience, convenience - Write ads that make people say - "That speaks to me personally". You have far more resources to try and make the sale onsite than you do with the 95 characters (+ 35 character display URL) in a text ad.
Get people to the site, give them options, and let them make their own decision.
Tom

Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Variables in text ads

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hey , this is Itai from Infolinks. I just came across this thread. I want to encourage you to try our In-Text ads alongside AdSense, as our publishers find this is the best combination for higher monetization for their content. You can implement us alongside with other In-Text ad providers, but I don't recommend it. Please keep in mind that by using another In-Text provider on the same page with Infolinks, you reduce your CTR and lower your CPM. In order to earn maximum revenues with In Text ads, I suggest you to work with one provider only. Questions? Contact us at XXXXXXXX.

Re: Variables in text ads

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆
@Tom,

We have programmers so that not a prob.

Thanks for the tip. I know how to use AW experiment and decide based on ROI if should use service price. But I got your point.


- Lukas

Re: Variables in text ads

Google Employee
# 7
Google Employee

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