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ValueTrack {copy:[name]}

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# 1
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I'd like to use Sitelink and Product ad extensions, but I need the URLs associated with those ad extensions to include the adgroupid URL parameter from the associated ads. If my ad's URL is like this:

http://www.example.com/page.html?adgroupid=12345

can I write a Sitelink URL like this:

http://www.example.com/other_page.html?{copy:adgroupid}

Google's page specifically mentions keyword level URLs:

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375447

I don't use different URLs for each keyword, just the URL assigned to the ad itself. Will the above work with ad level URLs?

Google's page also mentions that {copy:[name]} works with Product ad extensions. How is it applied there?

1 Expert replyverified_user

Re: ValueTrack {copy:[name]}

Top Contributor
# 2
Top Contributor

Hello.

 

For product ad extensions, here's a thread on the older forum:

 

http://groups.google.com/a/googleproductforums.com/forum/#!topic/adwords/JFMG5SOem9M

 

In a nutshell, you'll have to include <g:adwords_queryparam>adid={creative}</g:adwords_queryparam> in your Google Merchant Center feed. If you want to be able to see the click origin as well (sitelink, product ad extension or regular click), you'll have to include {adtype} as a parameter as well in the Merchant Center feed, and a tracking parameter (manually) in your Sitelink.

 

As for the ad group ID, you won't be able to get it. But there's hope. By getting the Ad Id, which is unique for each ad, you can see which ad triggered it. Then get an ad report from AdWords and you'll have the correspondence between ad group and ad.

 

Hope it helps.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: ValueTrack {copy:[name]}

Visitor ✭ ✭ ✭
# 3
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Thanks AdWiser.  So if I use adwords_queryparam and {creative}, the ad ID will be written to the URL for AdWords product extension ad displays only and not non-AdWords Google Products ad displays?

 

Google's help page specifically mentions using {copy:[name]} in AdWords product extensions:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375447

 

Do you know how it can be used there?

 

Will the example in my original post work?  In other words, will {copy:[name]} work with AdWords sitelink extensions if I only use an ad URL and not a keyword URL?  I'm out of the country right now and my ads only display in the US so I have no way to test this.

Re: ValueTrack {copy:[name]}

Top Contributor
# 4
Top Contributor

Hello.

 

If you do not use keyword level URLs, it will not work. The valuetrack documentation specifies that {copy:[name]} takes the parameter and value specified at keyword-level URL, not the ad default destination URL.

 

adwords_queryparam only appends a parameter to the products when Google Merchant Center displays them as product listing ads or product extensions, and not in Google Shopping.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: ValueTrack {copy:[name]}

[ Edited ]
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# 5
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Thanks Calin.

 

Would the following append the keyword ID to product extension URLs and product listing ad URLs:

 

keyword level URL:

http://www.example.com/page.html?keywordid=12345

 

Merchant Center feed:

<g:adwords_queryparam>keywordid={copy:keywordid}</g:adwords_queryparam>

Re: ValueTrack {copy:[name]}

Top Contributor
# 6
Top Contributor

If I understood the documentation correctly (I have not tested it), you should use

 

<g:adwords_queryparam>{copy:keywordid}</g:adwords_queryparam>

 

and AdWords should append ?keywordid=12345 or &keywordid=12345 to your regular URL.

 

That's what I understood from "The URL will dynamically include the actual parameter name and value you indicate in the keyword level URL that corresponds to the keyword that triggered the ad."

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: ValueTrack {copy:[name]}

Visitor ✭ ✭ ✭
# 7
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Good call Calin, I'm sure you're right.  It's weird that adwords_queryparam isn't mentioned on Google's help page:

 

http://support.google.com/merchants/bin/answer.py?hl=en&answer=188479

 

Are you sure it's still available to use?

Re: ValueTrack {copy:[name]}

Top Contributor
# 8
Top Contributor

Hi. It's mentioned somewhere in the Merchant Help Center, as it has to do with the Merchant feed, not with AdWords.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: ValueTrack {copy:[name]}

[ Edited ]
Visitor ✭ ✭ ✭
# 9
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That actually is a Google Merchant Center link.  I did a search for adwords_queryparam in the Merchant Center too and came up with no docs.  Could it have been removed from availability?