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Valentine’s Day Tips

Zee Community Manager
Community Manager
# 1
Zee Community Manager
Community Manager

Hi all,

 

This Community has shared some wonderful tips on how to succeed before Valentine’s Day. That’s why I’ve decided to compile a post of useful resources for you to read and try out. 

Last year Inside AdWords blog post Love at first Seach stated, “Valentine’s Day is now the number two gift giving holiday, right behind Christmas, with 88% of Americans saying they plan on giving a present to their loved ones.” This is a powerful finding that marketers shouldn't ignore. The post further analyzed that “last year (2011) people began looking for Valentine’s Day ideas on January 9th. This year (2012) the upward trend began two days earlier, on January 7th.” Well, now, if you check the Google Trends site, you can clearly see from the graph that the search for gift ideas started to grow around January, 5th.


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If you’d like to get consumer insights from last year, please, check this deck on Think Insights.

Learn what to do not to miss on this opportunity

I recommend reading these two articles from our Community members:

1. Valentine's Day Best Practices written by Scott (ScottyD), Top Contributor and other members of the Community.
2. Using Valentine’s Day as Sales Opportunities for Everyone written by Adam (Purefuzz), Valued Member.
  

Zee
G+

Re: Valentine’s Day Tips

Community Manager
# 2
Community Manager

Thanks for these great tips Zee. 

 

Here's are the must-use features that Scott and Adam sugggest in their articles. 

 

Placements

Themed Deals

 

Landing Pages

Unique Selling Points

 

Keywords

Remarketing

 

Mobile

Sitelinks

Free gifts

20% off

Free gift wrapping

 

Happy Valentine advertising, 

Mini

Re: Valentine’s Day Tips

Zee Community Manager
Community Manager
# 3
Zee Community Manager
Community Manager

Thanks, Mini.

 

And one more useful resource

 

It doesn't matter if it's Black Friday, Halloween or Valentine's Day, you can build your AdWords seasonal campaign and use it when you need it. If this is tempting enough and you'd like to learn more about how to create a campaign around a specific season or holiday, read this useful AdWords help center article

 

Thank you all, and don't forget to share some love tomorrow! Heart

Zee
G+