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Using positive keywords at campa level negative section?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Any benefit of Using positive keywords of two diff adgroups at campaign level negative group section?

 

For an Instance, if we have two adgroup one for android and another one for Iphone, and i am using the positive keyword android app development for my android adgroup and another positive keyword ie iphone app developmnet for my another iphone adgroup then if i add both the positive keyword in the negative keywords section at the campaign level. then it will give any benefit or not?

Please shed some light on this?

1 Expert replyverified_user

Re: Using positive keywords at campa level negative section?

Top Contributor
# 2
Top Contributor

Hi Monikaji,

 

Campaign level negative keywords will affect all the ad groups within that campaign.

 

So if you add the keywords in your ad groups as negative keywords at campaign level none of your ads will run.

 

Deepak