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Using a bid strategy

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# 1
Visitor ✭ ✭ ✭

Hi Friends, 

A very generic question-
Do you suggest using of bid strategies? if yes/no then which one and why? 
Answer for both search campaigns and display campaigns.

Looking forward to your valuable insights. 

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Accepted by topic author Nikhil P
March

Using a bid strategy

Top Contributor
# 2
Top Contributor

Hi @Nikhil P,

 

Asking for generic answers to such an important aspect of your account is not the best way to go... for performance. AdWords offers endless features to accomplish different things for different types of businesses, objectives and goals. 

 

You should start by asking yourself the most important question to any advertising: What is my goal?

 

Please spend some time reading and researching all of this information. Once you do, you will know what bid strategy is best for you. 

 

Kind Regards,

 

James

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