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Using Trademarked Keywords

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# 1
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I read that Google has allowed bidding on trademarked keywords for a while now but only to certain countries. Is that still the case or is it worldwide?

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Accepted by Zee (Community Manager)
September 2015

Re: Using Trademarked Keywords

Participant ✭ ☆ ☆
# 5
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The policy is based on the country which you are targeting or bidding.

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Re: Using Trademarked Keywords

Top Contributor
# 2
Top Contributor

Hi Davidcorman,

 

There was a thread regarding use of trademarks just yesterday, perhaps there is some relevant information here that you might find useful.

 

http://www.en.adwords-community.com/t5/Community-lounge/trade-mark/m-p/13984

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Using Trademarked Keywords

Top Contributor
# 3
Top Contributor

Hi Davidcorman,

 

It still depends on the country where you operate. Some countries do not allow use of trademarks as keywords, others do. Google policy follows that--if it's legal in your country, it's ok by Google.

 

Best of Luck,

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Using Trademarked Keywords

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

So the policy is based on the country of the advertiser or where you are bidding for your ad to appear?

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Using Trademarked Keywords

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆

The policy is based on the country which you are targeting or bidding.

Re: Using Trademarked Keywords

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Is there a list of countries that Google allows this?

Re: Using Trademarked Keywords

Top Contributor Alumni
# 7
Top Contributor Alumni
Hi john,

There was a policy change a few months ago which made the policy uniform across all countries so you don't need a list anymore, it's all of them apparently.

You can check the update here https://support.google.com/adwordspolicy/answer/3041059?hl=en&ref_topic=29265