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Using Remarketing Tag in Email

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hi, Is there any way or can we add remarketing tag code in email or any better idea. Actually my purpose is to check if someone open mail with remarketing tag in it. is it possible to track them. Thank
3 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Using Remarketing Tag in Email

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hey Alpesh,

 

For secaurity reasons - most of the email programs ignore JavaScript that might be found in the email by default.

What you can do is to put a link in the email that leads the users into a page that has remarketing tag.

 

If you want to check how many people opened your email - there are dedicated servcies for that... 

 

Good Luck,

 

Asaf

Re: Using Remarketing Tag in Email

Google Employee
# 3
Google Employee

Hi Alpesh, 

 

Asafpaz is right, it isn't possible to track who has opened your email via remarketing code I'm afraid. Remarketing code only works when users visit a certain page in your website and a cookie is downloaded onto their browser. 

 

A. 

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Using Remarketing Tag in Email

Top Contributor
# 4
Top Contributor

Hi alpesh.

 

A common method of tracking if emails were opened is to include an image from your website--either a unique image used for that email only or an image with a tag in the query string. This is not perfect, many people set their email to suppress display of web-site images.

 

To track if people click on any links in the email, use the Google URL builder tool.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Using Remarketing Tag in Email

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Can you use the tag code's <noscript> HTML image inside of an email to remarket to people who viewed the email?

Re: Using Remarketing Tag in Email

Top Contributor
# 6
Top Contributor

Ryan B,

 

That won't work. The image part of the remarketing code sets a third party cookie on the browser that visited the page. The same image tag in an email will not set a cookie in the browser.

 

The best you can do is place the remarketing code on a page on your web site and a link to it in the email. If they click on the link, the remarketing cookie will be set.

 

You can use manual tagging in the email link to track the source (email message) of the click.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Using Remarketing Tag in Email

Badged Google Partner
# 7
Badged Google Partner
Specifically with AdWords remarketing codes you can't do this because they use JS instead of a pixel (yes, there's a pixel in the codes, but it won't work). But, that's not to say it can't be done. Many other Remarketing services like Perfect Audience or ReTargeter can perform these functions.

Re: Using Remarketing Tag in Email

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
That's no fun! There should be a real post about this...

Re: Using Remarketing Tag in Email

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Who ever figures this out technology wise I'll start a company with you and fund the initial investment of 2 million dollars and sell it to Google for 1 billion dollars.

Should have been thought of by Google on how to implement this.

Re: Using Remarketing Tag in Email

Community Manager
# 10
Community Manager
This 2012 thread has been closed to new replies.

If you have a new or unanswered question related to this topic, please start a new thread.

Thanks!