Using Google Phone Number - How Will It Report?
In some instances a user can come to a landing page and call a phone number and therefore that would not register a conversion in Adwords as they are calling the companies direct line.
What if the landing page displays the toll free number Google is displaying in the advertisement on mobile ads? Will that call be reported in Adwords and how? Or are calls made to the number not using the call button in the ad not included in the report. Obviously there is no way to relate the call to a particular Keyword/Ad/Ad Group.
Re: Using Google Phone Number - How Will It Report?
You can use Google forwarding numbers on your website. This article explains how call tracking and forwarding works with your AdWords account.
However, one thing to keep in mind is that the number will be auto-generated, and if a person doesn't call right away, the number may not be functional if they call at a different time (if they just write it down to call later).
Hope this helps.