AdWords
3.1K members online now
3.1K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Using Broad Match with Exact Match in same keyword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can I use Broad Match and Exact Match in the same keyword?  For example:

Autism [Idaho Falls]

 

I want the city, Idaho Falls, to be an exact match while autism can be broad (preferably). 

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author sparrowmetrics
September 2015

Re: Using Broad Match with Exact Match in same keyword

Top Contributor
# 2
Top Contributor

Hello sparrowmetrics; Welcome to our community;


Nope - You cannot "mix" various match types.

 

Instead of using Idaho Falls as a keyword - I would suggest, to target it geographically..

 

Read more about Geo targeting:

Target ads to a specific geographic location

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author sparrowmetrics
September 2015

Re: Using Broad Match with Exact Match in same keyword

Top Contributor
# 3
Top Contributor

Hello sparrowmetrics,

 

Welcome to the community.

 

You are actually best to include Autism Idaho Falls in phrase match type as this will address what you require. "Autism Idaho Falls" will stay together (similar to exact match) while there is the potential of larger search terms triggering your ad from the inclusion of this keyword.

 

I think that's what you need?


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Using Broad Match with Exact Match in same keyword

Top Contributor
# 4
Top Contributor

Sorry Moshe, you beat me to it! Smiley Tongue


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Using Broad Match with Exact Match in same keyword

Top Contributor
# 5
Top Contributor

sparrowmetrics;

You have a two ways  to "tackle" the question  Smiley Happy

 

Scotty's  solution is quite neat!

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Using Broad Match with Exact Match in same keyword

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thanks Moshe and ScottyD.  I already geo-targeted my campaign, so was just attempting to expand my reach -- perhaps it's overkill since I'm already geo-targeted, but figure city names are commonly used.  Appreciate the advice!