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Users coming from Display campaign: eligible for RLSA?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

 

As far as I know, cookies for RLSA and Display are different. So, would an user be added to the RLSA list in these scenarios?

 

1. User with no cookies so far. Clicks on a Display ad (so display cookie is attached to user). 

2. User with RLSA cookie. Clicks on a Display ad. 

 

My concern is about what happened when I try to build a new RLSA list only from clicks on a Display ad. 

 

Thanks!

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Accepted by topic author Endal
December 2016

Users coming from Display campaign: eligible for RLSA?

Rising Star
# 2
Rising Star

Hi @Endal,

 

RLSA is generated from search network only campaigns not the display network.

Anyone clicking a display ad will not be added to the RLSA.


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

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Marked as Best Answer.
Solution
Accepted by topic author Endal
December 2016

Users coming from Display campaign: eligible for RLSA?

Rising Star
# 2
Rising Star

Hi @Endal,

 

RLSA is generated from search network only campaigns not the display network.

Anyone clicking a display ad will not be added to the RLSA.


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Users coming from Display campaign: eligible for RLSA?

[ Edited ]
Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi,

 

Thanks for the answer. I understand that covers case 1 from my post, but what about case 2? :-)

Users coming from Display campaign: eligible for RLSA?

Badged Google Partner
# 4
Badged Google Partner

Hi Archit,

 

RSLA only works for Search campaigns, but the remarketing list can include anyone that visits your targeted page(s) regardless of how they got to your site.  Someone clicking a display ad will certainly be added to your RSLA list if they visit the required page - https://support.google.com/adwords/answer/2701222?hl=en

Users coming from Display campaign: eligible for RLSA?

Badged Google Partner
# 5
Badged Google Partner

That covers both cases...any person that goes to a page with a remarketing tag will be added to whichever list they meet the criteria for.  I would assume, if someone is on your RSLA list, they are also on your Display remarketing list (before clicking the Banner) as the standard criteria (select page viewed).  

 

You can probably set up a remarketing list using Analytics where the only people being added to a certain audience are visitors to the site from a specific campaign (or source)...but that is something entirely different (but closer to what I think you are asking).

 

Simple example - someone visits product1's page on your site which you have set up with a remarketing tag.  They are now potentially eligible (based on the number of coookies associated with each list) to see your RLSA campaign and your Display Remarketing campaign regardless of how you got them to the site.

Users coming from Display campaign: eligible for RLSA?

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆

Hi Kyle,

 

Thanks for your answer, but I guess it's not really right. I just got an answer from a Google account manager (who got it from a specialist). In brief: users do need to visit Google Search to be in a RLSA campaign.

 

You can't always say that all users clicking on a display add will certainly be added to your RLSA list if they visit the required page. If that happens, it means the user has previously visited Google Search (most users do visit Google Search, that's why you can assume almost all users that click on a GDN ad will be "eligible" for a RLSA list).

 

But, Google treats cookies for RLSA and GDN in a different way. So if the user has no Google Search cookie whatsoever and clicks on a GDN ad, it does not matter which page he lands on: he can be added to the list, but can't be targeted in search. In this case, you would have something like this:

 

Lista name: GND/RLA

List Size: Search: 0 - YouTube: 1 - Display: 1

 

Cheers!

Users coming from Display campaign: eligible for RLSA?

Rising Star
# 7
Rising Star

@Endal,

 

Search: 0 - YouTube: 1 - Display: 1

This is what I was trying to explain, search list/RLSA will be added by a search ad cookie.


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Users coming from Display campaign: eligible for RLSA?

Follower ✭ ✭ ☆
# 8
Follower ✭ ✭ ☆

Yes, thanks. I know your first answer was right, but I see marked another response as best answer, which is not correct :-)

Users coming from Display campaign: eligible for RLSA?

Badged Google Partner
# 9
Badged Google Partner

To be in the campaign (see the ad), yes they have to be searching, however they are added to the RSLA list just by going to the site, regardless of how they got there on the first visit.

Users coming from Display campaign: eligible for RLSA?

[ Edited ]
Follower ✭ ✭ ☆
# 10
Follower ✭ ✭ ☆

"To be in the campaign (see the ad), yes they have to be searching"

We're talking about GDN. They don't need to be searching. I know this scenario is not common.

 

"however they are added to the RSLA list just by going to the site, regardless of how they got there on the first visit."

 

That's true, but not necessarily correct. There's no "RLSA-only" list. The user is added to the remarketing list, regardless of how he got there, that is correct. But is the user has not visited any Google Search property (google.com/coutry level, custom Google search box) he won't "be eligible" for search remarketing, as I stated before, this is what we would see:

 

List Size: Search: 0 - YouTube: 1 - Display: 1

 

Cheers!