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Use Radius Targeting with Mobile Apps Campaign?

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# 1
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Hi Community!

 

I'm trying to build a Display campaign targeting mobile apps. I've done this before, but only with geo-targeting at the city or DMA level. Now, I want to build a mobile apps campaign with radius targeting, but advanced search for geo-targeting (where you select radius targeting) disappears from the set-up page when I select "Ads in mobile apps - Ads for your website that show exclusively on mobile apps"

 

Is there a way around this? Or I am locked to crude DMA and City level targeting?

 

- David Culbertson

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2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Use Radius Targeting with Mobile Apps Campaign?

Community Manager
# 6
Community Manager
Hi All,
It seems that there are certain limitations on some campaigns and they do not have all the settings available.

In this instance, App Campaigns do not have advanced location targeting options.

Kathleen

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Use Radius Targeting with Mobile Apps Campaign?

Community Manager
# 8
Community Manager
Hi David,

We have different serving systems for regular Display Campaigns and App Campaigns, and these features are not compatible on mobile.

Kathleen

View solution in original post

Re: Use Radius Targeting with Mobile Apps Campaign?

Top Contributor
# 2
Top Contributor

Hi @DavidCulbertson;

This is interesting... Smiley Surprised

I do not target by radius in display campaigns.  (Naturally, you'd like to expand your reach in display campaigns - but this is for another discussion topic).  However, I did a test, and you are correct. Targeting by  radius is not available on display;

 

Let me ask Google to  chime in and comment;

@KathleenG

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Use Radius Targeting with Mobile Apps Campaign?

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# 3
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Hi @MosheTLV

Just to be clear, radius targeting for display campaigns is available when you select websites, but that option vanishes when you choose apps.

Re: Use Radius Targeting with Mobile Apps Campaign?

Community Manager
# 4
Community Manager
Hi All,
Let me get some clarification on this!

Kathleen

Re: Use Radius Targeting with Mobile Apps Campaign?

Follower ✭ ✭ ☆
# 5
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Hi Kathleen,

The most important thing to know is WHY. I'm hoping there's a good reason like "radius targeting doesn't work well with apps for technical reasons."
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Use Radius Targeting with Mobile Apps Campaign?

Community Manager
# 6
Community Manager
Hi All,
It seems that there are certain limitations on some campaigns and they do not have all the settings available.

In this instance, App Campaigns do not have advanced location targeting options.

Kathleen

Re: Use Radius Targeting with Mobile Apps Campaign?

Follower ✭ ✭ ☆
# 7
Follower ✭ ✭ ☆
Kathleen, we already knew that advanced targeting options aren't currently offered with App Campaigns. Why? And is there a timetable for offering it?
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Use Radius Targeting with Mobile Apps Campaign?

Community Manager
# 8
Community Manager
Hi David,

We have different serving systems for regular Display Campaigns and App Campaigns, and these features are not compatible on mobile.

Kathleen

Re: Use Radius Targeting with Mobile Apps Campaign?

Follower ✭ ✭ ☆
# 9
Follower ✭ ✭ ☆
Kathleen,

Is there a recommended "best practice" targeting for mobile apps? Is zipcode too granular?

Re: Use Radius Targeting with Mobile Apps Campaign?

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# 10
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Asking for a second time...

Kathleen,

Is there a recommended "best practice" targeting for mobile apps? Is zipcode too granular?