Unusual businesses and click costs
Because my sector is unusual and demand is random based on having certain collector item in need of restoration or based on the area of the country clients reside in and their ability to afford or desire to protect investmens in vehicles or building from the affects of rust.
My site rustclear.com is under development right now and I have a vanity toll free number to market that costs .25 to .75 cents when people call. Thus, the pay per click theme and how to budget for it is a difficult topic currently. Any advice is appreciated.
Re: Unusual businesses and click costs
Do not attempt to advertise on Google until your site is up and running. This could cause some real problems for you.
If you have a regular phone number, that doesn't cost you per call, you could just use a Google forwarding phone number instead and still get call data and insights. The vanity number may not be needed for your PPC efforts.
Not sure if that helps but thought I'd give it a shot.
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