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UnExplained changes to Keywords Bids

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hi,

For a particular adgroup,

28 Oct:

I reduced bid of few keywords to Rs.150 from above Rs.500 ( diff value for each keywords)

 

29 Oct:

I see those keywords bod has been again raised too much, There was not info in change history and I am sure, I no one did it.

To verify again, I reduce bid again to Rs.150

 

30Oct

I see, Bid has been again raised and there is no info in change history, except my changes.

 

I have verified:

  • Any bidding statregy and it set to manual bidding
  • There is no automatic rules or script etc
  • I also checked the bulk edit in "bulk operation" and it show only my changes where I reduced bid to rs.150

So, I am not able to verify how bid are getting increased automatically.

 

For reference see the "Red coloured" kewords change history. I am reducing the bid  for same keywords to Rs.150 and no one has increased it.

 

Any help will be appreciated.

change_history.pdf

2 Expert replyverified_user

Re: UnExplained changes to Keywords Bids

Rising Star
# 2
Rising Star
Are you using something like enhanced CPC ? Enhanced CPC can increase your max CPC up to 30%

Also after making the changes can you tell me whats your actual CPC displayed in the campaign window?

Re: UnExplained changes to Keywords Bids

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
see screenshot of change history.
Like for keywords [mercury thermometer] i changed bid from Rs.532 to Rs.150 on 28 and again it get back to Rs.529.80 and again on 29th, I make bid to Rs.150.
But again on 30 ocy ( today) bid is Rs.529.80

Re: UnExplained changes to Keywords Bids

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Automated rule that changes bids daily ? Maybe it raises bids to the estimated "top of page" value.

 

Otherwise contact google to investigate.

 

Re: UnExplained changes to Keywords Bids

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭
I have already mentioned that " there is no automated rule"
so, I think I have to contact google now.
Marked as Best Answer.
Solution
Accepted by topic author Anil_Singh
September 2015

Re: UnExplained changes to Keywords Bids

Explorer ✭ ✭ ✭
# 6
Explorer ✭ ✭ ✭
I got the answer...

Someone has setup Flexible bidding strategy at "Keywords level" and I was looking it at campaign level.

Re: UnExplained changes to Keywords Bids

Top Contributor
# 7
Top Contributor
Glad to hear that. This is where the change history tool comes in handy.

Re: UnExplained changes to Keywords Bids

[ Edited ]
Explorer ✭ ✭ ✭
# 8
Explorer ✭ ✭ ✭

HI Dave
Unfortunately, these cahnges were not available in change history, that why I had so much trouble finding it.

Re: UnExplained changes to Keywords Bids

Top Contributor
# 9
Top Contributor
Hi Anil,
Ahh, FBS... I forgot they weren't available yet. Glad you got this resolved.