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URL for ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I think this is a bit of the daft question, as I think I know the answer!!

 

We have area specific/town specific adverts. And we have specific landing pages for each area/town.


Would there ever be a point of not using the specific landing page for each of the adverts? Within that area/town adgroup.

 

Personally I think we should always use the specific landing page, rather than an general landing page!


So the question is really just double checking on my own thoughts.

 

Many thanks in advance

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: URL for ads

Top Contributor
# 2
Top Contributor

Hello fredtumble; welcome;

The answer is YES - the more customized / tailored your landing page by region / culture or language - the better. As always - it is a matter of cost

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: URL for ads

Top Contributor
# 2
Top Contributor

Hello fredtumble; welcome;

The answer is YES - the more customized / tailored your landing page by region / culture or language - the better. As always - it is a matter of cost

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’