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U tube certifications, helpful hints!

Badged Google Partner
# 1
Badged Google Partner

U tube certifications, helpful hints?

Re: U tube certifications, helpful hints!

Badged Google Partner
# 2
Badged Google Partner
mWickhan,

There is a good article here:
http://www.add3.com/insights/adwords-advanced-video-advertising-certification-3/

" Make sure you are fully aware of the concept of mastheads because we were blown away by the lack of resources on the certification’s study guide. Masthead questions cover formats, placements, targeting and everything in between."

"https://support.google.com/richmedia/answer/2560792?hl=en

True/ False: Advertisers can implement a remarketing tag for mastheads?
What is masthead billing based on?
What are the targeting options for mastheads?
What devices can advertisers target with mobile video mastheads?"


"The Easy Questions
You are probably most familiar with the TrueView ad format, but here is a quick overview of things that will be on the test:

TrueView Ads = AdWords for Video
TrueView ads can be measure by “quartiles”
In-Stream – you only pay when someone watches the full video ad or first 30 seconds, whichever comes first
In-Display – you pay when someone is engaged with and clicks your video ad to play it
TrueView ads can be any length, but are recommended to be less than 2 minutes
TrueView in-stream ads can be shown on both the YouTube watch page and channel pages
Trueview in-display ads will show in YouTube search results and/or websites on the GDN that match your targeting group"

Credits and Source:
POSTED BY ASHLEY DAVIS ON JULY 30, 2014
http://www.add3.com/insights/adwords-advanced-video-advertising-certification-3/