Two remarketing campaign for same website
I am running remarketing campaign for an educational institute having various branches in different cities.
Can I run separate remarketing campaign for all the cities with different landing page and banner?
Re: Two remarketing campaign for same website
You can run separate remarketing campaigns (or ad groups) for the different branches. The key is to create a remarketing audience for each branch/city. You should be able to create the audiences based on website rules like URL contains "city123". Once you have an audience created for each branch/city then you can create an ad group or campaign for each branch/city. Each ad group or campaign would target one audience and use targeted banners and landing pages.
how to create remarketing augience: https://support.google.com/adwords/answer/2454064?hl=en
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