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Two remarketing campaign for same website

Participant ✭ ✭ ✭
# 1
Participant ✭ ✭ ✭

Hi All

I am running remarketing campaign for an educational institute having various branches in different cities.

 

Can I run separate remarketing campaign  for all the cities with different landing page and banner?

 

Thanks

1 Expert replyverified_user
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Accepted by topic author santosh s
July 2016

Re: Two remarketing campaign for same website

Rising Star
# 2
Rising Star
Hi Santosh,

You can run separate remarketing campaigns (or ad groups) for the different branches. The key is to create a remarketing audience for each branch/city. You should be able to create the audiences based on website rules like URL contains "city123". Once you have an audience created for each branch/city then you can create an ad group or campaign for each branch/city. Each ad group or campaign would target one audience and use targeted banners and landing pages.

how to create remarketing augience: https://support.google.com/adwords/answer/2454064?hl=en
Jim Vaillancourt, AdWords Rising Star, LinkedIn
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