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Two match types in single keyword? Will it work or not?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

Please help me in this. One of my clients want me to use two match types in single keywords,

for example:

"property"+"near"+"electronic"+"city"

"property"+"close"+"electronic"+"city"

"property"+"near"+"kudlu"+"gate"

"property"+"close"+"kudlu"+"gate"

 

I cannot understand this or i cant read this terms properly. 

 

Thanks,

Rajkumar

 

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Rajkumar P
September 2015

Re: Two match types in single keyword? Will it work or not?

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Rajkumar,

In short your double match typing above is redundant (ignoring that it will not work). I am telling you this so that you can explain the situation better to the client.

For example:

+property +near +electronic +city
is the exact same thing as your first example. In both cases they will match the exact same search queries.

But to better explain,the '+' symbol is a modifier used only in broad match, so it will not work in phrase match. This of course is because logically, a phrase match term has the '+' modifier built into it by definition.

Furthermore the match type is applied to the whole keyword term. So having half phrase half broad match is not possible. The only mix matching is between broad and modified broad.

Hope this helps

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Rajkumar P
September 2015

Re: Two match types in single keyword? Will it work or not?

Top Contributor
# 10
Top Contributor
I think you misunderstood - TX said he wished he could do this... in fact he cannot.

Please go back and read the other replies - these explain what can and can't be done.

Bottom line? You cannot combine match types.

View solution in original post

Re: Two match types in single keyword? Will it work or not?

Badged Google Partner
# 2
Badged Google Partner
Hello Rajkumar P,

This is not possible in Google Adwords.

Only two match types you can combine are broad match + modified broad match.

Maybe you can tell us what is your client trying to achieve?Who, What is he targeting with those keywords?

Best regards,

Alex
Marked as Best Answer.
Solution
Accepted by topic author Rajkumar P
September 2015

Re: Two match types in single keyword? Will it work or not?

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Rajkumar,

In short your double match typing above is redundant (ignoring that it will not work). I am telling you this so that you can explain the situation better to the client.

For example:

+property +near +electronic +city
is the exact same thing as your first example. In both cases they will match the exact same search queries.

But to better explain,the '+' symbol is a modifier used only in broad match, so it will not work in phrase match. This of course is because logically, a phrase match term has the '+' modifier built into it by definition.

Furthermore the match type is applied to the whole keyword term. So having half phrase half broad match is not possible. The only mix matching is between broad and modified broad.

Hope this helps

Re: Two match types in single keyword? Will it work or not?

Top Contributor
# 4
Top Contributor
Very nice explanation by Clynton M.

Using +property +near +electronic +city is the same as you intend to do with "property"+"near"+"electronic"+"city".

Thanks
Ratan

About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Two match types in single keyword? Will it work or not?

Top Contributor
# 5
Top Contributor
Looks like your client is trying to reinvent BMM...

However, do bear in mind that +property +near +electronic +city is not the same as "property near electronic city" since with phrase match the words must be within the search term in the same order - where as with BMM they must all be contained within the search term in any order... a small but possibly important difference.

Personally, I prefer BMM - it covers so many different phrase term options without being as, well, broad, as broad match. I am using phrase match less and less... if I have specific search term that I want to give more attention to I generally find that adding an exact match does what I want. And since exact match keywords should take precedence over the BMM version, the bases are usually covered.

Re: Two match types in single keyword? Will it work or not?

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆

I so wish we could. Sometimes I want to combine phrase and broad like 

 

+keyword "keyword phrase" 

 

I want my keyword phrase to always be phrase match but I want the broad match anywhere before or after it.  They should have a custom type where you can mix and match.

Re: Two match types in single keyword? Will it work or not?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Alex,

Thank you so much for your answer.

As usual expecting leads from eight direction, Same time he is very concern about leads through their brand names, project name, location based and land mark based. Please suggest me some good idea so i can convince them to their mark, with help of keywords generated from Google keyword tool. Which are basically high volume and combination of generic and brand/product based.

Best Regards,
Rajkumar

Re: Two match types in single keyword? Will it work or not?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Hi Clynton,

Thank you so much for your precious time and reply. Now am clear that i should not use phrase match and broad match modifier in a single keyword. Same time many phrase match to single keyword is not applicable or no worth.

Thanks you so much once again for your explanation.

Best Regards,
Rajkumar

Re: Two match types in single keyword? Will it work or not?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Hi Friend,

Thanks for your reply first,

Just to make sure that i understood properly or not.

+Bangalore "apartment for sale" - I can use this type of keywords to get impact from apartment for sale bangalore, apartment for sale bangalore and apartment for sale as well.\

please correct me if am wrong.

Thanks and best regards,
Rajkumar
Marked as Best Answer.
Solution
Accepted by topic author Rajkumar P
September 2015

Re: Two match types in single keyword? Will it work or not?

Top Contributor
# 10
Top Contributor
I think you misunderstood - TX said he wished he could do this... in fact he cannot.

Please go back and read the other replies - these explain what can and can't be done.

Bottom line? You cannot combine match types.