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Turn on and off keywords depending on product in or out of stock

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Wonder if it is possible to automate a rule where you can turn on and off a specific keyword depending on the product you are advertising for is in stock or out of stock.

 

I want to turn the advertising off when a product is out of stock and to turn it automatic on again when the product is back in stock.

 

Any advise or directions to where I can find something on how to do this would be great! Smiley Happy

2 Expert replyverified_user

Re: Turn on and off keywords depending on product in or out of stock

Top Contributor
# 2
Top Contributor

Hi OmgNorge,

 


OmgNorge wrote:

Hi,

 

Wonder if it is possible to automate a rule where you can turn on and off a specific keyword depending on the product you are advertising for is in stock or out of stock.

 

I want to turn the advertising off when a product is out of stock and to turn it automatic on again when the product is back in stock.

 

Any advise or directions to where I can find something on how to do this would be great! Smiley Happy


I wonder if this much of comfort Adwords can provide us where automation will rule only and will not require any human interference Smiley Happy

 

I believe that the rule which you are demanding is something which you only knows (product in stock or out of stock) and Adwords has no idea of your actual products which you are advertising. 

 

Honestly, I am not sure if this can be achieved using Automated scripts (https://developers.google.com/adwords/scripts/).

 

You might be interested is reading about Adwords APIs, which might shed some light on this automation which you are looking for. http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375503

 

Hope this helps!

Pankaj

Re: Turn on and off keywords depending on product in or out of stock

Top Contributor
# 3
Top Contributor

Hi OmgNorge and welcome to the forum.


As Pankaj has suggested, this is definitely possible using the API and I would think it should be possible using the scripting option - so long as the script can access an external resource (such as a csv or database) holding your product stock status.

 

I'll do some testing of the scripts later and get back to you.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Turn on and off keywords depending on product in or out of stock

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I wonder if this much of comfort Adwords can provide us where automation will rule only and will not require any human interference Smiley Happy

 

I believe that the rule which you are demanding is something which you only knows (product in stock or out of stock) and Adwords has no idea of your actual products which you are advertising. 

 

Honestly, I am not sure if this can be achieved using Automated scripts (https://developers.google.com/adwords/scripts/).

 

You might be interested is reading about Adwords APIs, which might shed some light on this automation which you are looking for. http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375503

 

Hope this helps!

Pankaj


Thank you, will check it out.

Re: Turn on and off keywords depending on product in or out of stock

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Cobnut wrote:

Hi OmgNorge and welcome to the forum.

 

I'll do some testing of the scripts later and get back to you.

 

Jon


Thank you, that would be great. Really think it should be possible, but aren't sure if scripts would be enough. It will be possible to export the database holding stock to a csv.

 

Kind regards,

 

Eirik

Re: Turn on and off keywords depending on product in or out of stock

Top Contributor Alumni
# 6
Top Contributor Alumni

HI

This is very much possible with adwords scripts

You can combine following 2 scripts to achive this 

 

https://developers.google.com/adwords/scripts/docs/tutorials/bid-by-weather

This script you can use to read external data which can either be api for your stock or an google spreadsheet. 

 

https://developers.google.com/adwords/scripts/docs/examples/complete-scripts#pause-keywords

Then depending on 1st script and reading from the source (API or spreadsheet) you can push the keywords in an Array and pause them when stock is low or zero. 

 

It wont be exactly copy paste job but with a little javascript coding i am sure this can be achived

Hope this helps

 

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Turn on and off keywords depending on product in or out of stock

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thank you so much theniks. Looks like a good solution! Smiley Happy

 

If anyone doesn't have a less complex/more straight forward solution to this I will close the thread in a couple of hours.

 

Thanks again!