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Truth or Mith: should I REMOVE paused keywords with low quality score?

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# 1
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I can't find a definitive answer for this: does paused keywords with low quality score hurts my account/campaign/group/keywords in any way? Should I remove paused keywords with low quality score? If yes, why?

 

I've seen many optimizations guide mentioning that you should absolutely remove paused keywords that have low quality score, supposedly because they hurt in some way your overall account/campaign/group Quality Score.

 

The problem is that according to this Google Quality Score White Paper there's no such thing as a overall Quality Score for account/campaign/group level. So if that's true, why should I remove paused keywords with low Quality Score assuming that the QS is exclusively for that keyword?

 

I really want to understand the technically behind this.

2 Expert replyverified_user

Truth or Mith: should I REMOVE paused keywords with low quality score?

Top Contributor
# 2
Top Contributor

I personally don't think it hurts your campaign.  I like to keep the paused terms so that I remember not to add them back!!  I only remove the terms when the account has gotten overly messy.

Truth or Mith: should I REMOVE paused keywords with low quality score?

Top Contributor
# 3
Top Contributor

@roberto m;

You should not.

History matters. So removed or paused  (i.e. inactive) "KW's contribution" to  QS declines over time. If a KW is inactive (i.e. Does not participate in current auctions) its past performance  is reflected in the past account history. (A small component of the QS formula)

If you think that you would resume the KW in the future keep it paused.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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