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TrueView in-search ads

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi

 

I just stumbled upon TrueView in-search ads in a Seach Network only campaign. A couple of questions about that:

 

  1. Does that mean that YouTube is now a part of the search network (Article which says that YouTube is a part of GDN https://support.google.com/adwords/answer/1722050?hl=en)?
  2. Are the interest, topic targeting options available for these ads when run on Search Network or is only keyword targeting possible?

Thanks for you time.

 

Akshat

Re: TrueView in-search ads

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi

 

1. According to this (old) article, YouTube is a search partner.

 

2. Topic- and Interest-based targeting is only available for GDN, so you would have to make the campaign a display-campaign
(this differs somewhat in AdWords for Video)

Re: TrueView in-search ads

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Thanks David.

Is there any official Google communication about YouTube being a search partner?

wwe spoof

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭