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Troubleshotting AdWords Dynamic Display Ads (Remarketing) -- Ads show up differently from preview

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I manage AdWords campaigns for my client, an e-commerce site.

I am having trouble getting the dynamic display ads using the ad gallery to show up properly. The campaign they are in is a display remarketing campaign.

I selected specific layouts and the previews look great for all sizes.

However, when the site's owner browses around the web, he sees the ads displayed differently from the previews I see on AdWords.

All he sees is the logo, the product images and that's it.

For example, no headlines and no prices show (ever) and the ads are less animated than they are supposed to be - no arrows, etc.

This is very strange to me since all the layouts I chose have these features.

 

Can anyone suggest a solution for this?

I contacted AdWords Support and they said it depends on the site the ads appear on and their settings.

However, the ads look the same on all sites, so it's not a good answer.

Also, he says the ads look great on Mobile. And only desktop is the problem.

Additionally, I cannot see any of these ads, ever. I made sure I'm not excluded from the audience and visited the site to get into the audience but the ads are not following me.

 

HELP?

 

1 Expert replyverified_user

Re: Troubleshotting AdWords Dynamic Display Ads (Remarketing) -- Ads show up differently from previe

Rising Star
# 2
Rising Star
Hi Liana,

if you using pre-build at templates for dynamic remarkeitng campaigns this issue usually happens. For a eg your image size may not 100 match with the space in different layout sizes ( If you previewing only one size of the laypout, try looking at all the sizes to understand which sizes fits well)

Alternatively text placeholders used in dynamic templates do have their own limitation depending on the layout you use. For a eg if layout only allow 15 characters as the product name and if your name is longer than that you will see your product name partially displayed with a series on ..... in the end.

It is important to understand the sizes and limitation on each layout to choose the best applicable one for you.

Alternatively to fix this issue you can look in to creating your own templates for dynamic remarketing campaigns and uploading them in to AdWords platform it self. This will require certain expertise in Google Web Designer.

Following pdf will help you do understand more on this

https://storage.googleapis.com/rich_media_gallery_public/templates/GWDDynamic/GWD_Dynamic_Ads_in_AdW...

Re: Troubleshotting AdWords Dynamic Display Ads (Remarketing) -- Ads show up differently from previe

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Nisal, thank you for your quick response. However, I did preview the ads in all sizes and they look good enough. But in reality, the ads don't show up like this, as I've mentioned above. Any other suggestions?

Here's a link:

https://adwords-displayads.googleusercontent.com/da/b/dabAdPreview?templateId=311&outputFormat=FLASH...

Re: Troubleshotting AdWords Dynamic Display Ads (Remarketing) -- Ads show up differently from previe

Rising Star
# 4
Rising Star
Can you get few screenshots of real ads and add on the thread as well? I
checked the preview and it looks fine to me. Technically ad should be
displaying this way as well

--
http://about.me/nisal

Re: Troubleshotting AdWords Dynamic Display Ads (Remarketing) -- Ads show up differently from previe

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆

I do know that display ads can be in Flash or HTML 5. Try switching your format.

Re: Troubleshotting AdWords Dynamic Display Ads (Remarketing) -- Ads show up differently from previe

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi, here are 2 screenshots my client saw:

http://snag.gy/kvM0e.jpg
http://snag.gy/WYNCD.jpg

Re: Troubleshotting AdWords Dynamic Display Ads (Remarketing) -- Ads show up differently from previe

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Hoang, thank you for your reply. However, I have all the different types running and it's not helping... I would appreciate any help! I'm trying to figure it out for months!

Re: Troubleshotting AdWords Dynamic Display Ads (Remarketing) -- Ads show up differently from previe

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Anyone?