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Transaction-based conv. value not recorded for view-through conv.?

J M
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# 1
J M
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Could someone from Google please confirm this for me? Do conversion tags running transaction-based values only record the value for converted clicks (and not view-through conversions)? 

 

https://support.google.com/adwords/answer/6095947?hl=en

1 Expert replyverified_user

Re: Transaction-based conv. value not recorded for view-through conv.?

Top Contributor
# 2
Top Contributor
Hi JM
I don't work for Google but can tell you that view through conversions do not apply value data. There's simply no way to attribute that accurately. Your best bet would be to use a custom attribution model in GA and apply a value that works for you. There simply is no one size fits all value for a iew through conversion. Logically, this makes sense. How do you place a value on a view that may or may not have been seen?