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Trademark and Registered Trademark symbol in ad text

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

I am helping a client that sells NHL-branded (original) products.

 

Can I put NHL and/or NHL® in the ad text?

2 Expert replyverified_user

Re: Trademark and Registered Trademark symbol in ad text

Top Contributor
# 2
Top Contributor
Hi there;
No, you cannot use, unless you receive authorization form the trademark owner.
Read more about "Trademark help for advertisers";
https://support.google.com/adwordspolicy/answer/2562645
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Trademark and Registered Trademark symbol in ad text

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Thanks but via the link I read the following which states that in our case, where the landing page resells the trademark products, it is an approved exeption: https://support.google.com/adwordspolicy/answer/6118

Re: Trademark and Registered Trademark symbol in ad text

Top Contributor Alumni
# 4
Top Contributor Alumni

If the linked page says your usage is an approved exception, then you should not run into issues.

 

If you do get a trademark disapproval on your ads, you can always apply for an exemption.


Theresa
Google AdWords Top Contributor
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