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Top position ad that is not displayed as it should be

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi everyone,

 

On my campaigns, i don't understand why my ad don't appear as they should when they're on top position.

 

Instead of having "Title - Line 1" i have "Title - domain"

 

Any idea where it can come from?

 

Cheers

 

Alexandre

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Top position ad that is not displayed as it should be

Top Contributor
# 2
Top Contributor

Hi Alexandre,

 

Google will alter the formatting of ads for various reasons. If I had to guess as to why you're not getting your description line 1 next to your ad headline it would be due to missing punctuation in your description line 1.

The end of sentence punctuation is a signal Google will use to know where to break the ad copy if they decide to use your description line in an extended headline.

 

For instance here is an example:

 

AdWords Management
We Offer a Variety of Services.
Free Consultations. Call Today!
www.domain.com/management

 

You could see this ad show up in a variety of formats. Here are a couple.

 

AdWords Management - Domain.com

www.domain.com/management
We Offer a Variety of Services.
Free Consultations. Call Today!

or 

 

AdWords Management - We Offer a Variety of Services.

www.domain.com/management
Free Consultations. Call Today!

The key here is to give Google as many signals as possible. Punctuation is certainly one that can help you get better extended headlines vs just your domain. 

 

That said, there is no exact control here and dynamic features and functionality could throw things off as well.

 

Here is a pretty good post with some tests that may help you better understand:  https://www.en.adwords-community.com/t5/User-Articles/Extended-Ad-Headlines-The-Fluctuation-of-Punct...

 

-Tommy

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Top position ad that is not displayed as it should be

Top Contributor
# 2
Top Contributor

Hi Alexandre,

 

Google will alter the formatting of ads for various reasons. If I had to guess as to why you're not getting your description line 1 next to your ad headline it would be due to missing punctuation in your description line 1.

The end of sentence punctuation is a signal Google will use to know where to break the ad copy if they decide to use your description line in an extended headline.

 

For instance here is an example:

 

AdWords Management
We Offer a Variety of Services.
Free Consultations. Call Today!
www.domain.com/management

 

You could see this ad show up in a variety of formats. Here are a couple.

 

AdWords Management - Domain.com

www.domain.com/management
We Offer a Variety of Services.
Free Consultations. Call Today!

or 

 

AdWords Management - We Offer a Variety of Services.

www.domain.com/management
Free Consultations. Call Today!

The key here is to give Google as many signals as possible. Punctuation is certainly one that can help you get better extended headlines vs just your domain. 

 

That said, there is no exact control here and dynamic features and functionality could throw things off as well.

 

Here is a pretty good post with some tests that may help you better understand:  https://www.en.adwords-community.com/t5/User-Articles/Extended-Ad-Headlines-The-Fluctuation-of-Punct...

 

-Tommy

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Top position ad that is not displayed as it should be

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Hi PPCBossman!

Thank you for your answer and thanks a lot for the link. Very interesting.

in my case, i must probably change the punctuation. I have a periode at the end of line 1 and line 2. Though, the domain still shows up in the title...
What do you think?

Cheers

Re: Top position ad that is not displayed as it should be

Top Contributor
# 4
Top Contributor
You're probably okay then, Alexandre - periods are good.

Like I mentioned, we only have so much control, you can't guarantee anything with extended headlines, only set your ads up the best you can.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’