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Tool for Landing Page Exp

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,

 

Is there any tool available to check landing page experience based on keywords.

 

Regards,

Mass

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Masilamani M
September 2015

Re: Tool for Landing Page Exp

Top Contributor
# 2
Top Contributor

Checking landing page experience using "keyword stuffing" is not a recommended practice; 

Google does not recommend that either;

 

>>>"In fact, we advise that you not try to “keyword stuff” your landing pages in an attempt to increase landing page relevance (we don’t think keyword stuffing is a good practice for any of your pages). Instead, we urge all advertisers to focus on creating great experiences that deliver what a user is looking for. Our scoring is merely an attempt to measure that—to measure, you might say, user delight."

http://services.google.com/fh/files/misc/settling-the-quality-score-whitepaper-final.pdf

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Masilamani M
September 2015

Re: Tool for Landing Page Exp

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭
Hi Masilamani,

You can judge your landing pages from Google Analytics. If you’re using Google Analytics, you can start utilizing the "Experiments function" (in the Behavior section)to test landing pages for free.

You can refer here for more information -

1. https://developers.google.com/analytics/devguides/platform/experiments-overview
2. https://support.google.com/analytics/answer/1745154?hl=en

Thanks,
Kaushik

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Masilamani M
September 2015

Re: Tool for Landing Page Exp

Top Contributor
# 2
Top Contributor

Checking landing page experience using "keyword stuffing" is not a recommended practice; 

Google does not recommend that either;

 

>>>"In fact, we advise that you not try to “keyword stuff” your landing pages in an attempt to increase landing page relevance (we don’t think keyword stuffing is a good practice for any of your pages). Instead, we urge all advertisers to focus on creating great experiences that deliver what a user is looking for. Our scoring is merely an attempt to measure that—to measure, you might say, user delight."

http://services.google.com/fh/files/misc/settling-the-quality-score-whitepaper-final.pdf

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Tool for Landing Page Exp

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Masilamani,

There are plenty of tools to check the relevancy of a landing page, but normally for SEO and not specifically for AdWords.


Ideally you should look for a "keyword density checker" if you want to check the number of times a keyword appears on a page. If your website is using Wordpress I strongly recommend installing "Yoast SEO plugin for Wordpress" as this will give each page a quality score for various different (and important) SEO factors (which will also help for AdWords landing page quality score).


Anyway I hope that is helpful to you


All the best,
Spike

Re: Tool for Landing Page Exp

[ Edited ]
Top Contributor
# 4
Top Contributor

To me, landing page optimization relates more to Relevance and User Experience. Now Relevance does not mean keywords repetition on the page. Accordingly to my personal experience, if you put more weight on using semantically related terms to that of your keywords and ads, you are more likely to have positive experience. 

 

Now when it comes to User Experience, there's hardly any tool to test it. It includes several aspects like navigation, content flow, easy contact methods, fast page load time, responsive layout among many others. 

 

Hence, the best method would be to ask yourself or your collogues to review the page in question. Act as the customer yourself and see if the page interests and impresses you.  Don't forget to abide by the guidelines Google has set and then, once you are satisfied of the experience, give AdWords some time to respond to it. If it works, you are happy, if it does not, test another version. It's a process, no fixed rule for optimization. 

 

My two cents!

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.
Marked as Best Answer.
Solution
Accepted by topic author Masilamani M
September 2015

Re: Tool for Landing Page Exp

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭
Hi Masilamani,

You can judge your landing pages from Google Analytics. If you’re using Google Analytics, you can start utilizing the "Experiments function" (in the Behavior section)to test landing pages for free.

You can refer here for more information -

1. https://developers.google.com/analytics/devguides/platform/experiments-overview
2. https://support.google.com/analytics/answer/1745154?hl=en

Thanks,
Kaushik

Re: Tool for Landing Page Exp

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks friends.