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The number of clicks my ad generates plummeted about 1 month ago.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
I cant figure out how to remedy this.
1 Expert replyverified_user

Re: The number of clicks my ad generates plummeted about 1 month ago.

Google Employee
# 2
Google Employee

Hi Eric, 


Thanks for posting in the Community!

 

This is a really important question. To help boost the number of clicks you get, you might want to try creating some fresh ad creatives (making sure they have a call to action, like 'Call Today!' in them to encourage users to click, adn highlighting any special offers you have.

 

I'd also recommend running the search terms report to see what search queries your ads are showing for, and if you see any irrelevant terms there, you can make sure that you add these as negative keywords so you get more relevant traffic in the future.

 

These are only two suggestions though, does anyone else in the Community have any ideas here? Please jump in to get Eric here!

 

A. 

Re: The number of clicks my ad generates plummeted about 1 month ago.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Where do you find the "Search terms" report? 

Re: The number of clicks my ad generates plummeted about 1 month ago.

Google Employee
# 4
Google Employee

Hi there,

 

You can find the Search Terms report in your account by following the steps here.

 

Hope this helps!

 

A.